Microsoft can do away with the steep price tag and make it more reasonable by selling a standalone Surface Studio monitor. At the very least, that’s what many customers want the software giant to do, though Microsoft looks far from doing so. Fortunately, the clamor that consumers raised over at Microsoft Store did not fall on deaf ears. Chris Capossela, Microsoft’s chief marketing officer, recently said on the Windows Weekly podcast: There’s no doubt of the kind of power that the Surface Studio’s hardware brings to the table, either. It packs Intel’s 6th-generation 2.7GHz quad-core Core i7 processor, 32GB of RAM, a 4GB GPU, a 128GB SSD and a 2TB HDD. But Dell has an equivalent product going for a much lower price without the display. Selling the Surface Studio’s display as a standalone monitor would offer value to consumers looking for the perfect monitor to complement their already high-end machine. I think we’ve been surprised by that. We obviously designed the whole thing to work together and we weren’t thinking of it as kind of a monitor but it’s definitely feedback we have heard loud and clear. But here’s the rub: Most of the cost for the Surface Studio goes to the display, with its hardware accounting for only a portion of that. To put things in perspective, the Cintiq Touch QHD costs $2,800 without a machine prior to the launch of Surface Studio. Cintiq slashed the price for its display by only $250 following the Studio’s release. The Surface Studio would be a game changer if Microsoft manages to sell it separately at the lowest possible price.
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